Leads, leads, leads—leads are the lifeblood of all home builder, contractor, mortgage, insurance, and other housing related businesses, including yours. Leads are your future customers and revenue. Keeping the pipeline full of leads is imperative to survival. The minute you take a break from lead generation is the minute you put your business at risk.
HomeBuildingSmart is built around the strategy that prospects want useful information that educates them on the homebuilding process early on, giving them the knowledge and confidence to move forward with the homebuilding process.
Think of it like this…
Very few people spontaneously decide to build a home. People just don’t get out of bed one morning and decide today is the day we’ll call a home builder and get the ball rolling—it just doesn’t happen that way.
For many, building a home is a life-long dream and often the largest purchase they’ll ever make. There is little to no spontaneous decision making involved. Building a new home (or buying a new one already built) is complex and requires careful and extensive planning. It’s no wonder that few people understand how to navigate through this process and are nervous about moving forward.
It makes sense that buyers would be interested in educating themselves related to the process. It helps them relax and breathe easier knowing they’re doing what they can to educate themselves so they can make smart decisions.
So the question is where do they turn to learn?
Well, these days it pretty much like everything else. They turn to the Internet and they “Google” what they’re looking for.